David Moar | Stalham Farmers' Club | Leading speakers from the agricultural industry.

The late David Moar

It is with great sadness that the death of a  long-standing member of Stalham Farmers' Club, David Moar, MBE  is reported.

David, who was 74, had such a zest for life and was co-founder of the Big  C charity, which has raised more than £45m since 1980 or about £3m a year.

He was so well-known in the farming community, where he started his career with the buying group, Loddon Farmers, in 1979 as training officer. Although  he came from a farming background - his father had managed the estate for Maj Derek Allhusen at Claxton - he also spent a year teaching at City College, Norwich. But his role evolved and latterly, he was interim general manager before Loddon and Mid-Norfolk Farmers merged to create Anglia Farmers (now AF).

As business development manager, he was very much the public face of AF and was known as good friendby hundreds of its members.

David, who died at the Norfolk & Norwich University Hospital on Saturday, May 24,  had been diagnosed with testicular cancer aged just 27. His subsequent months and years of treatment - including regular journeys to London Hospitals - led to the foundation of Big C with Clive Bamford. Initially, they just wanted to raise funds to improve facilities for cancer patients but thanks to their steely determination, tens of thousands, then hundreds and eventually millions were raised.

It was fitting too that he was presented with his MBE by the late Queen Elizabeth in October 2009.

Always modest about his achievements, David Douglas Moar, whose family originally hailed from the Orkneys, was president of Big C. His love of people and his enthusiasm for life - and especially in attending the Royal Norfolk Show  although he he did miss one because of cancer treatment.

Whether attending the club's meetings or annual dinners, he was hugely popular.  An intensively private man, he leaves a wife Carolyn.

Funeral arrangements to be announced.